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August 23, 2017    Featured News

Cheap Flight Day is Here! Shares Strategies to Make the Most of Your Holiday Travel Booking Experience

August 23, 2017

Booking data shows most Americans leave money on the table, though according to a recent survey, more than 90% feel confident they are getting the best deal on when they book airfare

NORWALK, Conn., August 23, 2017 – Americans looking to take a trip this holiday season – mark your calendars – August 23 is Cheap Flight Day, the time of year when airfare prices drop and travelers start to think about the holidays.  While this is a great time to begin planning your trip, it is not necessarily the cheapest day to book for everyone. Historical booking data from shows that Cheap Flight Day signals an initial drop in flight prices.

This point is not lost on most Americans who, according to a recent survey conducted by, believe they are travel and savings savvy. In fact, 70% of Americans consider themselves to be the ‘master’ of finding the best deals and 90% reported feeling confident they got the best deal when booking airfare in the last year. More than three-quarters (81%) also identified as “planners” or “deal searchers” (50% and 31%, respectively). It comes as no surprise then that nearly half of these in-the-know Americans who booked flights in the last year are familiar with Cheap Flight Day and of those, two-thirds reportedly took advantage of the “holiday” to purchase flights.

Despite their confidence, many Americans have misconceptions about the best ways to book and oftentimes end up leaving money on the table. “Express Deals can save travelers up to $300 per round trip ticket,” recommends Brigit Zimmerman, SVP Air & Packages at “Simply select the time and date of departure, select a flight, and once you book the airline is revealed.”

Here are some tips from to help you save even more on Cheap Flight Day:

Book on a Friday (no, really!): Americans believe Tuesday is the cheapest day of the week to book a flight according to the survey and the most popular day for bookings. However, the cheapest day of the week to book holiday travel according to data is actually Friday followed closely by Thursday!

Go for the Turkey: If you have to choose one holiday for travel, Thanksgiving is the cheaper option than December holidays based on the overall average price, despite there being less wiggle room with the dates.

Not Just for Holiday Travel: Have a wedding coming up? Or perhaps a personal trip? Cheap Flight Day isn’t just for holiday travel. Only 16% of those who purchased a flight on the holiday last year booked it to visit family for the holidays. A majority took advantage of Cheap Flight Day to book wedding travel (16%) or a solo trip (13%).

Compromise to Save: It’s true the best deals on airfare can usually be found 2-4 weeks out from your departure date, as long as you’re willing to compromise a little to save such as booking Express Deals® which allow for up to 40% off on flights. According to the survey, 39% of Americans would be willing to purchase a connecting flight to save, and more than one in three would be willing to purchase a redeye or bundle their flight and hotel together in order to save. Almost a quarter would reportedly book a flight with more than one connection to save!

“Cheap Flight Day is one of the best times to book in order to ensure a good seat and the most flexibility when it comes to departure time, seat selection, and trip length. Determine how much you spent last year and have that budget in mind when you begin your search,” says Brigit Zimmerman, SVP Air & Packages at “Once that price hits, book it!”

To find the best deals on airfare this Cheap Flight Day and holiday booking season, head to For more information, please visit or connect with on Facebook and Twitter.

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About the Survey

Research findings are based on a survey conducted by Morar Consulting fielded across the US between July 21-28, 2017. For this survey 1,000 nationally representative U.S. adults ages 21+ were asked various questions regarding wedding-related travel including event timing, event location, type of event, costs and expenses and budgeting. Respondents are recruited through a number of different mechanisms, via different sources to join the panels and participate in market research surveys. All panelists have passed a double opt-in process and complete on average 300 profiling data points prior to taking part in surveys. Respondents are invited to take part via email and are provided with a small monetary incentive for doing so. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 % percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.


At, part of The Priceline Group [NASDAQ: PCLN], we believe every trip matters. We provide travelers smart and easy ways to save on hotel rooms, airline tickets, rental cars, vacation packages and cruises. With access to over 600,000 properties of all types, consumers can find accommodations with a Best Price Guarantee as well as free cancellations and pay-at-arrival.’s Express Deals® offers exclusive savings without bidding and our famous Name Your Own Price® service delivers the lowest prices available.