New Survey from Priceline.com Unveils Travel is Number One Mood Booster for Americans
Company gives travelers another reason to smile with ultimate, deal-saving summer booking tips
NORWALK, Conn., June 16, 2016 . . . More than half of Americans say travel improves their mood even more than exercising or shopping. The findings are included in a new ‘Traveler’s Sweet Spot’ survey released by priceline.com, a leader in online and mobile travel, and part of The Priceline Group [NASDAQ: PCLN]. Whether seeking time with friends and family, wellness, a job interview or a new adventure, there’s usually something on the line and travel often fills that sweet spot.
As far as which trips are best for boosting moods, the survey found that romantic getaways top the list among men (38%) and women (34%). And ditch the jokes about stressful weekends with the family – 33 percent of all respondents said family visits boost their mood the most, followed by trips with close friends (23%). Priceline.com found that its customers have similar priorities. Ninety-one percent are traveling to see friends or family – often when something is on the line (cue the wedding, baby shower and reunion).
While most people wouldn’t say no to a week (or two) on a beach, travel doesn’t have to be extended to be satisfying. Four out of five Americans would rather take multiple, short getaways than one long vacation this year. Forty-four percent would like to take three to four trips this year to be happier, while nearly 10 percent would like to take seven or more trips in 2016. The independent survey results link closely to travel activity among priceline.com customers. Approximately half of them (51%) are booking short getaways, and 34 percent have taken five or more trips in the past year.
“Research tells us that 44% of Americans frequently regret not being able to go on more trips, and the majority are not booking these trips due to travel costs,” said Brigit Zimmerman, senior vice president of Air and Vacation Packages for priceline.com. “Fortunately, priceline.com makes it easy for customers to save on travel this summer so that they can take the trips that matter, from Express Deals to mobile-exclusive Tonight-Only hotel deals for savings up to 60% off.”
With Americans planning to take more frequent trips and use-it-or-lose-it vacation time on the line, priceline.com has taken the mystery out of getting the most bang-for-your buck this season. The brand analyzed average daily hotel room rates (ADR) to 10 popular destinations for June, July and August, recommending the best month to get the best hotel deals with corresponding median airfare prices.
Destination Best Month to Visit Hotel ADR Median Airfare
Anchorage, AK June $171 $410
Cape Cod, MA June $141 $215
Honolulu, HI June $223 $663
Los Angeles, CA June $162 $224
New Orleans, LA August $134 $274
New York City, NY July $201 $247
Miami, FL June $134 $235
San Francisco, CA July $206 $294
Washington, D.C. July $138 $247
Yellowstone Park/ June $169 $435
*Prices may vary. All rates and availability are subject to change at any time. The median airfare is based on bookings made on priceline.com in the past 90 days. Hotel ADRs are based on bookings made on priceline.com in the past 365 days.
At priceline.com, part of The Priceline Group [NASDAQ: PCLN], we believe every trip matters. We provide travelers smart and easy ways to save on hotel rooms, airline tickets, rental cars, vacation packages and cruises. With access to over 600,000 properties of all types, consumers can find accommodations with a Best Price Guarantee as well as free cancellations and pay-at-arrival. Priceline.com’s Express Deals® offers exclusive savings without bidding and our famous Name Your Own Price® service delivers the lowest prices available.
About the ‘Traveler’s Sweet Spot’ Survey
The priceline.com survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,005 nationally representative U.S. adults from March 1 to March 4, 2016, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
About the Priceline.com Customer Survey
Priceline.com conducted three surveys among its hotel, rental car and flight customers from October 14 to October 15, 2015. The first survey was fielded among 50,000 customers whose most recent booking was a hotel. The second survey was fielded among 50,000 customers whose most recent booking was a rental car. The third survey was fielded among 50,000 customers whose most recent booking was a flight.
For press information: Flavie Lemarchand-Wood at email@example.com.