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March 17, 2014    Featured Story

Priceline.com Debuts New Hotel and Flight Search Tools

Routehappy & Deals Near Me Features Create Hyper-Personalized Experience for Travelers

Today, priceline.com launched the test of two new mobile products – both of which mark firsts in the online travel industry.  The new features create a truly customizable mobile research and booking experience for travelers and also represent the latest in a series of consumer enhancements to the priceline.com product.

  • Partnership with Routehappy to Enhance Flight Searches: This partnership marks the first time an online travel company has taken a completely personalized approach to customizing the mobile flight path for consumers.  Routehappy helps travelers find and buy the “happiest” flights for the lowest price.  Their data and one-of-a-kind Happiness Scores are based on proprietary algorithms that factor in variables like flight times, plane models, seat options, WiFi, meal options, other amenities and flyer ratings.  As of March 17, these scores are being displayed in a test run on priceline.com’s mobile app on iPhone and iPad.
  • Deals Near Me Feature to Expedite Hotel Bookings: Launched as a test on priceline.com’s mobile app, Deals Near Me also marks another first for the online travel companies, offering travelers an easier way to find hotel deals near their current location on their iPhone via dynamic zone, pushpin technology.  The feature is designed for the mobile customer who is truly booking a need-it-now, last minute hotel, within a few miles and looking for a stress-free way to research and find both the best location and deal.

As a mobile-first company, these products are being launched via priceline.com’s acclaimed mobile app first.  Based on traveler engagement and feedback, the priceline.com team will then make any adjustments necessary to unveil the features more broadly.

iPhone RouteHappy Flight Results

iPhone RouteHappy Flight Sort Options

iPhone RouteHappy Flight Details

iPhone RouteHappy Score

iPhone Deals Near Me Search

iPhone Deals Near Me Results

iPhone Results Map

iPhone Express Deal Details

iPhone Hotel Details

iPhone Express Deal Details Map

iPad RouteHappy Flight Results

iPad RouteHappy Flight Sort

 iPad RouteHappy Flight Details

 iPad RouteHappy Score